Corporate Startup Summit 2013 recap

On August, 26th 2013 I attended the first “Corporate Startup Summit” in Cologne, Germany.

I left the event with some mixed emotions.

I expected more of the event, but I think the topic of intrapreneurship will get "bigger" in the future.

The question

My main question why I attended the conference was:

Is there a market: Do companies have a need to create new products and innovations where we could support them by applying Lean Startup methods in product development?

Other reasons for attending were building up my network and to get to know some new methods I could apply myself.

The direction of the conference

I am an enthusiast for using Lean Startup methods in corporations. Before the conference I wondered how much Lean Startup would be included and in which direction the conference is heading for, e.g.:

  • ·      Including startups in a corporate environment via incubator, accelerator
  • ·      Fostering entrepreneurship in corporations (“intrapreneurship”)
  • ·      Applying lean startup thinking in an organizational transformation in product development

IMHO the presentations at the conference mentioned entrepreneurship the, but we also heard a lot of wisdom and theoretical concepts in the space of innovation.


The participants

There were half the people in suit & ties and a lot of consultants.

I thought, that there would be a lot of people like I usually meet at the Lean Startup Meetup in Munich, entrepreneurs, some with experience in larger companies.

Concerning the speakers, there were four professors and also several doctors

I somewhat missed the spirit of the startup community.


The location

The “Bauwerk” in Cologne-Kalk was a really nice location with a big room and a small one for presentations, a larger main area with beverages, buffet and some sponsors booths, additionally there were a big and a small lounge just for talking and networking.

Due to the main area it was very loud next in the small presentation room.

The “After Party” @ European Pirate Summit, where we got free entry, was really nice., due to the location “Odonien”, which has a lot of light & sound installations, even some dinosaurs with flamethrowers.

The organizers

The Event was well organized, nothing to miss.

3D pen
3D pen

The presentations

Most presentations were nice, with a lot of stuff I can agree too, but not applicable for my work. A lot of theory could be found but not a single method for creating innovation.

I liked the interactive presentation from concerning the world in 2025 a lot, showing future trends, which are already in the making.

The notes (some of them)

  • “Your startup, is it REAL?”-Question: Are you willing sell your house (for 500k), if you will get 5M funding then? (by Prof. Gunter Dueck)
  • Invention turns money into ideas. Innovation turns ideas into money. (by Fred van Ommen)
  • Innovation Management is about managing risk vs. Corporate Entrepreneurship is about creating the future. (by Dr. R. Baierl)
  • People tend to have a “solution mindset” and use only 10% of their potential with this “incremental approach” compared to people with a pain point mindset with a “fundamental approach”. (adapted from P. Herrmann)

The learnings takeaways

Well, uh ...

  • Conferences with presentations only are like energy draining monsters. Most things you have heard will be gone some weeks after the conference. I want to be back at Unconferences with Open Space :)
  • Growing my network!
  • My first attempt on sketch noting.
  • Methods? The Lean Team Canvas and a method “how to turn your stakeholders”.

The conclusion

For me personally the Corporate Startup Conference is not a conference where I can learn a lot of new things. It is more a possibility to network and get in touch with companies, which support startups or entrepreneurism in their company.

Kommentar schreiben

Kommentare: 4
  • #1

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  • #3

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  • #4

    Karina Mccay (Dienstag, 07 Februar 2017 09:58)

    I wanted to thank you for this good read!! I definitely enjoyed every bit of it. I've got you book-marked to look at new stuff you post�

Nils Bernert, Agile Coach & LeanStartup enthusiast,
Nils Bernert, Agile Coach & LeanStartup enthusiast,

Next Appearances

  • ? 05.12.14-07.12.14 LSM Berlin
  • 26.01.15 - 30.01.15 OOP Munich 2015 (Workshop)

Past Appearances

  • 09.08.13 - 11.08.13 LeanStartupMachine (Mentoring)
  • 21.08.13 Stoos MUC: Coaching Dojo (Organizer)
  • 06.09.13 Lean Agile Scrum Zürich (Workshop)
  • 23.09.13 - 25.09.13 Scrum Gathering Paris (Workshop)
  • 03.02.13 - 07.02.13 OOP München (Workshop)
  • 21.02.14 - 24.02.14 Play4Agile (Unconference)
  • 08.03.14 Leancamp Stuttgart (Open Space)
  • 21.03.14 - 22.03.14 Design Thinking Camp München (Barcamp)
  • 30.06.14 - 01.07.14 Scrum Day Stuttgart (Workshop & Presentation)
  • 01.08.14 - 03.08.14. Lean Startup Machine Munich 2014 (Organizer & Mentor)
  • 06.09.14 Javascript Coding Dojo Munich
  • 30.10.14 - 31.10.14 Business Model Generation Masterclass, London
  • 31.10.14 - 02.11.14 LSM Amsterdam (Mentor & Speaker)