On August, 26th 2013 I attended the first “Corporate Startup Summit” in Cologne, Germany.
I left the event with some mixed emotions.
I expected more of the event, but I think the topic of intrapreneurship will get "bigger" in the future.
My main question why I attended the conference was:
Is there a market: Do companies have a need to create new products and innovations where we could support them by applying Lean Startup methods in product development?
Other reasons for attending were building up my network and to get to know some new methods I could apply myself.
I am an enthusiast for using Lean Startup methods in corporations. Before the conference I wondered how much Lean Startup would be included and in which direction the conference is heading for, e.g.:
IMHO the presentations at the conference mentioned entrepreneurship the, but we also heard a lot of wisdom and theoretical concepts in the space of innovation.
There were half the people in suit & ties and a lot of consultants.
I thought, that there would be a lot of people like I usually meet at the Lean Startup Meetup in Munich, entrepreneurs, some with experience in larger companies.
Concerning the speakers, there were four professors and also several doctors
I somewhat missed the spirit of the startup community.
The “Bauwerk” in Cologne-Kalk was a really nice location with a big room and a small one for presentations, a larger main area with beverages, buffet and some sponsors booths, additionally there were a big and a small lounge just for talking and networking.
Due to the main area it was very loud next in the small presentation room.
The “After Party” @ European Pirate Summit, where we got free entry, was really nice., due to the location “Odonien”, which has a lot of light & sound installations, even some dinosaurs with flamethrowers.
The Event was well organized, nothing to miss.
Most presentations were nice, with a lot of stuff I can agree too, but not applicable for my work. A lot of theory could be found but not a single method for creating innovation.
I liked the interactive presentation from trendone.com concerning the world in 2025 a lot, showing future trends, which are already in the making.
Well, uh ...
For me personally the Corporate Startup Conference is not a conference where I can learn a lot of new things. It is more a possibility to network and get in touch with companies, which support startups or entrepreneurism in their company.